Enjoy better golf with our professional golf coaching

We coach, we fit, we care We coach, we fit, we care
Our added value to you

After spending years honing our skills and working closely with club golfers like you, we're confident that we can lend a helping hand wherever your game needs a little fine-tuning.

As your PGA Professional team, we deeply care about your golf game and the happiness it brings you. That's where the philosophy of We Coach, We Fit, We Care comes into action – our approachable team is always ready to listen to your concerns and help you make positive changes that bring success on the course.

Find out more

Our mission is to help golfers shoot lower scores through structured coaching and training programmes with on course performance at the forefront of our mind. We aim to enhance every player’s golfing experience by helping them to develop the skills and strategies needed to excel. Our ultimate goal is to create a learning community that enables all clients to get fun and enjoyment from every learning experience.

Why Coaching?

Grooves Golf are a coaching and club fitting business dedicated to helping the everyday golfer improve and are passionate about helping you play better golf. Our mission at Grooves Golf is based upon a series of core beliefs that include: 

  • strong relationships built on trust and accountability.
  • an environment that allows each individual to learn rather than be instructed.
  • embracing failure - without failure, improvement and learning can never happen.
  • to simplify the game for all skill levels.
  • remove tension and anxiety by managing expectations.
  • holistic coaching: technical, tactical, mental and physical

If you are frustrated with your game, not getting the results you think you deserve and would like to start having more fun then we have a guarantee for you — our coaching will offer a fresh insight into your game. Grooves Golf offer a range of lessons and coaching programmes to suit everyone.


Lessons will cover:

  • Short Game
  • Long Game
  • Course Management
  • Beginners
  • Juniors
  • Ladies
  • Residential Multi-Day Golf Schools
  • Coaching Breaks Abroad

Our Staff

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Craig Jones - Head PGA Professional

In 2019 Craig and best friend Rob had a vision to make playing and improving fun and rewarding for everyone. They founded Grooves Golf with the intention of doing just that. Craig is passionate about golf coaching but most of all passionate about making golf enjoyable and engaging for everyone. Craig has worked at some of the world’s leading golf facilities coaching thousands of golfers of all abilities. Craig uses his vast experience combined with the world’s leading coaching technology to make sure that every golfer he teaches gets the best advice possible. A special interest is club fitting which has led Craig to develop coaching skills that few others boast.

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Rob Watkins - Head PGA Professional

Rob is a Class AA PGA Golf Professional and is one of the most qualified coaches under 40 in the country. He has been coaching golfers of all abilities and ages for over 15 years and in that time has also acquired a huge amount of experience and knowledge from some of the most well known instructors in the world. This commitment to improving his own knowledge has seen him gain many different accreditations in the golf industry. He is currently a Certified Level 1 Plane Truth Instructor, TPI and TPI Golf Level 2 Certified Instructor, Level 1 Trackman Professional, Golf Psychology Certified and one of only a few Swing Catalyst Level 2 Certified Instructors in the UK. Equipped with this knowledge, Rob is able to help golfers from beginners to touring professionals improve their skills and techniques. He also realises that better golf is about more than just good technique and likes to take a holistic approach, looking at other elements such as tactical, physical, nutritional, mental and equipment. He puts pupil understanding at the forefront of his coaching and communicates his point in a relaxed and easy to follow way, keeping his sessions fun and varied.

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Mark Davies - PGA Professional

Mark graduated with distinction as a P.G.A professional in 2004 and has specialised in coaching during his 15 year career. He enjoys the variety that coaching offers, from complete beginners to those competing at elite levels. Marks friendly, relaxed coaching style has made him extremely popular over the years and his enthusiasm and energy are there for all to see. He is passionate about students improving their golf but also wants them to enjoy themselves and have fun at the same time. Mark is well qualified in using the latest technology (Swing Catalyst, Trackman) in his lessons and is skilled at integrating them into his teaching when appropriate. He is also an experienced custom fitter, knowledge which he uses to help students improve their golf.

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Adam Cattell - PGA Professional

Adam Cattell is 21 years old, was born in Bingley and has been a PGA Trainee and qualified PGA Coach for the last 3 years. Prior to commencing coaching at Grooves Golf he was PGA Assistant Professional at Bracken Ghyll Golf Club, Addingham, where coaching was a major part of his role. Over the last 3 years he has coached 900+ golfers of all ages, genders and abilities and he continues to develop and expand his coaching portfolio. Adam started playing golf when he was 8 years old and up to turning professional at age 18 he represented Bingley St Ives at both Junior and Adult levels in both Regional and local competitions. As part of his distance learning degree in Professional Golf Studies at Birmingham University (which he completes this year), he continues to play regularly in Regional PGA Pro Am Competitions. Additional to his PGA qualifications and practical experience, Adam’s degree has helped him to develop a high level understanding of the technical aspects of custom club fitting, ball flight characteristics and the importance of club selection and course management. Combining this with a practical and person centred approach to coaching, feedback from those he coaches is that his knowledge, communication, listening and observation skills are exceptionally high for someone of his age. Adam is a qualified Trackman and Foresight custom fitter, he is also a certificated Ping, Taylormade and Wilson club fitter. His enthusiasm and quiet but confident approach have also been commented on as regards helping others to focus on game improvement and their own confidence. He continues to invest time in his own professional development and game improvement and is supported in doing so by senior colleagues at Grooves. Adam’s simple ambition is to inspire and support others in enjoying and developing their game in the manner that others have helped him to develop. When not coaching or playing golf he is an avid follower of cricket, football and golf and sport in general, which he follows with friends and relatives either live or through a variety of media.

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Richard Hudson - PGA Professional

Richard Hudson, a PGA Golf Professional of over 40 years, is popular with beginners and experienced players alike. Richard is a member of the British PGA, who is qualified to teach all levels of golfer, and has done so all over the world. A past European Tour Player, Richard has worked alongside ‘Golf World’ and ‘Golf International’ teaching panelists and Ryder Cup stars at Corporate/Charity Golf Days. Richard born in Wakefield, is married with three grown up children. Richard attended Silcoates Public School for Boys, played Rugby Union to a high standard till a knee injury forced him to retire and take up golf. Richard played for Yorkshire Juniors before turning Professional and serving four years at Northamptonshire County Golf Club to complete his PGA Training. Richard has been based in the Algarve for the last 20 years running a Golf Academy before deciding to return to the UK to continue with his coaching career. Richard has gained valuable experience, both at home and abroad in a demanding and challenging environment in the following:- • European Tour Player * Organising and administering Corporate Golf Events and Tournaments Worldwide * Clinics, Exhibitions and Video Playback Instruction for Major Corporate Companies * Coaching alongside ‘Golf World’ and ‘Golf International’ Teaching Panellists and Ryder Cup Stars at Corporate and Charity Golf Events * Golf Director and Head Golf Professional


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